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Friends with Benefits. Yes, I'm going to start with that. Before you click off though, this is what I'm talking about-
Okay, not sure if that helped. Let me elaborate. FWB is like the OG token-gated community. It is the CryptoPunks of token gating. What's a token-gated community you ask?
Token-gating is like a digital membership or a club access that creators, brands & protocols can develop around their products. Owning tokens - fungible or non-fungible is no longer just an investment or a Twitter flex. It is a ticket to this exclusive club of like-minded and perhaps, influential people. In case of Friends with Benefits, you needed to own 50 $FWB tokens in order to access the community.
Enter Grape Protocol-
Decentralize social networking to create, reward & secure any online community.
Grape Protocol | The Grape Ape Network
In its crudest form, Grape is a protocol for building token-gated discord communities.
"What we’re aspiring to do is give a toolset that lets people create their own digital civilizations. Start from scratch. What are the economics going to like? What’s our theory of meritocracy or democracy? There’s all these choices we can make from scratch.” - Dean Pappas (co-founder)
Profile pic (PFP) NFT collections popularized the idea of building exclusive clubs. The Bored Ape Yacht Club, being the first of its kind NFT, brought this idea into the mainstream. Token-gating creates this ecosystem where the incentives for everyone are aligned. By creating more value, everyone benefits. This compounds the network effects.